This is a very wide area to discuss and there is no magic bullet. You need to tailor it to the specific market/client.

I like to keep proposals short and sweet. Make sure you include the following:

- Overview
- Objective
- Scope of Work (exactly what you'll be doing)
- Timeline
- Rate

Also, relationships tend to sour when expectations are not in alignment. Make sure everything that you'll be doing is clearly articulated so that there's no room for misunderstanding.

I have had a lot of success sending the proposal after I have clearly demonstrated that I can have a profound impact on their business. If you send them a quote or proposal without building trust by demonstrating your expertise, they will get sticker shock. I would recommend you read the free ebook from the founder of FreshBooks called ""Breaking the Time Barrier." http://breakingthetimebarrier.freshbooks.com/

You need to envision yourself on the other side of the client's desk. You may be thinking about marketing, promotions and advertising, but that is about 10% of the client's equation. They are thinking bottom line, ROI, meeting daily and monthly numbers, brand, resources of all types, fulfillment and a myriad of other things. They also do not want to introduce more heartburn or problems. Calls from above about something gone wrong are feared. The best presentations I have seen come from those who understand my business and present ideas on how to solve my problems not just today, but long term. Therefore, you need to understand the client's business, competition and industry.

Have a template that defines the project's goals, the plan (who does what, and when), the price, and any terms and conditions. Then, ask the prospect what they would like to see in the proposal. If they don't know, or completely agree with what you already have, just use your template. If they say "I need to show XYZ to get approval", make sure you include XYZ.

Your marketing proposal will vary based on what you need it for. A proposal for internal company stakeholders may look different than one for landing a new client. This means a winning proposal should not be a press release for your expertise. First, if you are using this marketing proposal template to pitch a project to internal stakeholders, remember they are fielding as many last-minute fire drills as you are. So, make your proposal count. The text highlighted in red means it comes from your company or project information. And the blue highlights mean it is from your client's or stakeholder's info. If you are using this template in Microsoft Word, you can easily insert a table of contents by selecting Insert from the top menu. The first section of content after the front matter is your opening statement. The executive summary is arguably the most valuable component of any proposal, but most people are confused about its purpose. You can massage the template language however you would like. A napkin sketch is an ultra-simplified version of a model, idea, or strategy.
In the marketing proposal template, you will find a grid format for outlining costs. After the monetary investment comes the timeline. Your project timeline will vary based on your process and deliverable schedule. But the Project Milestones and Projected Timelines make it simple to give a 10,000-foot overview of the entire project. Next, accompanying the milestones is a corresponding visual timeline. This is extremely helpful workload planning and project coordination. An analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

This is a vital question and from my own experience, I have come to realize that, there is an expectation of what the client wants to see in your proposal to be convinced the campaign will be a profitable venture; Here is my winning approach; I focus of getting the follow aspect right.

1. Consumer Analysis - I show the client I understand the consumers enough, and know the right things to say to capture their attention. the client knows a lot about his business and its environment but not much about consumer behavior, and what insight to speak to that will trigger purchases or the desired action.

2. Clearly defined Engagement Approach: Consumer engament must be strategic, so client expect to be convinced you have the right communication approach.
In my own case depending on the stage of consumer engagement requirement, but I deploy the approach of - REACH , ENGAGE, CONVERT, AND RETAIN. I wish I have enough room to explain this better. Just make the client see how you intent to reach to create awareness, engage to build trust, convert to grow sales, and retain to drive word-of-mouth referrals, and advocacy.

3. Execution Plan: Now that the client know your engagement approach, show him how you intent to use the various digital channels to achieve the communication goals, and set KPIs to track results.

- Show how you intend to use SEO to create awareness and drive traffic to website or landing page.
- Show how you intent to use Content marketing to build trust, and generate leads.
- Show how you intend to use social media to build an engaged community that will trust the brand, and how you will use social media to persuade consumers to make purchases.
- Show how you intent to use other digital marketing strategies to encourage repetitive purchase , customer loyalty, and brand referrals.

Just let them see how other channels not mention can be applied to accomplish the communication objectives set out in your engagement approach.

What not to Include or to include;

Don't forget to have a communication theme or big idea, and the campaign core message included if the client did not already have a campaign message.

Remember to put a timeline to every stage of your engagement approach (REACH, ENGAGE, CONVERT, RETAIN) this can also run concurrently.

Do not include budget in your presentation slide, just focus on getting the client's buy-in, his body language and question will tell you if he is a high paying or low paying client, don't also forget that he might not run with the whole idea at the same time, so brake the budget into deliverable timelines, and make it easy for him to start small and go big as you achieve set out communication result.

I hope this help.

From experience, when creating a proposal for marketing services, it's crucial to ensure that the format and purpose are well-defined and effectively communicated. Here are the best formats and purposes to consider:
1)Executive Summary: Provide a concise overview of the marketing proposal, including the purpose, goals, and expected outcomes.
2)Introduction: Introduce the company or individual submitting the proposal, including their expertise and experience in providing marketing services.
3)Client Background: Understand and outline the client's background, including their industry, target audience, current marketing strategies, and any specific challenges or goals they want to achieve.
4)Marketing Objectives: Clearly define the specific objectives and goals the proposed marketing services aim to achieve for the client.
5)Proposed Strategies: Outline the marketing strategies and tactics that will be used to meet the objectives, such as digital marketing, content marketing, social media, SEO, PPC, etc.
6)Implementation Plan: Provide a detailed timeline and action plan for the implementation of the proposed marketing strategies, including milestones and deliverables.
7)Budget and Timeline: Present a detailed budget for the proposed marketing services, including costs for strategy development, campaign implementation, and ongoing management. Also, provide a timeline for the proposed marketing activities.
8)Measurement and Reporting: Describe how the success of the marketing efforts will be measured, including key performance indicators (KPIs) and regular reporting to the client.
9)Team and Expertise: Highlight the expertise and experience of the marketing team or agency that will be responsible for executing the proposed strategies.
10)Conclusion: Summarize the key points of the proposal, reiterate the benefits for the client, and include a call to action for next steps, such as a meeting to discuss the proposal further.
These are the key things to consider and review before filing a proposal for marketing services

General Company
*Products and Services
*Marketing Plan
*Sales Forecast
*Operational Plan