You should first figure out your audience more specifically. Females 15-40 is very broad. Will all of that audience like the 1 product you have..? Get specific before you advertise. For example - you are selling iphone cases so you would ideally like the ability to target only people with iphone...
I'd suggest that "best" depends on who you're targeting and what your conversion goals are. Have a look at Facebook ads, I've had better performance there recently.
Just a thought from someone currently working on marketing his own firm online: Ideally, your existing customers would be so happy with your product, that they would write about you in those forums. Could you help them do that, or lead their attention to it? Or - if you think that is unethical -...
There is NO simple answer for this. Is the app a game? Is it a utility? Is it a social app? All apps have different advertising/launch strategies. On a broad level, Facebook's in-stream mobile app ads have proven to be very effective for conversions so I would probably start there. The key is to ...
It's not a pipe dream. Startups convince investors to give them money for all sorts of reasons and with all sorts of potential ROI. Advertisers at this early stage could be regarded as investors of a kind. If they believe in your project and your game plan, then they might want (A) to support...
I'd recommend both. That's what I've done, and I've never hurt for work. The thing is, many marketers offer lots of ideas, but are unable to implement the solutions. This means that a client has to hire a marketing consultant to create a plan, and THEN hire a designer/developer/etc. to actually ...
When it comes to ecommerce, Facebook dominates as the source for social traffic and sales. In a study done by Shopify, Facebook drives nearly two-thirds of all social media visits to Shopify. An average of 85% of all orders from social media were from Facebook. Specifically for the jewelry and wa...
Hi There are Facebook advertising techniques that would allow you to target competitors followers, related beauty or skincare pages followers then target them with your advert going to a landing page with a buy now unmissable offer to capitalise on your conversions. Because most people do not buy...
Yes. Use the "Link Text" in your facebook ads to A/B test various domain names. To do this, simply launch a few identical ads, and only change the link text to say the variation of the domain name you are considering. The ad with the highest CTR (not conversion rate or other KPI) will be th...