Social media is probably the best channel available, with reasonable returns. However, "free" may be a false economy, as it takes a lot of time/effort to do it effectively. Pick 1 or 2 relevant social media platforms (Twitter & Facebook?) and put your effort there. A lot depends on who your targ...
Billboard ads have some of the worst response rates out there and some of the highest costs. The companies that look at things like billboards are the ones who probably won't pay the bills for your marketing services because they'll be bankrupt in 2 weeks since they make poor decisions. Want to ...
(Background: I founded the largest marketplace for direct ad sales. Powers sites like Microsoft, Aol, Gawker, etc) If you want to sell ads directly to advertisers... that's awesome, but recognize it takes more work than just dropping AdSense on your site. I'm glad you're thinking of it like "how...
I think the problem is not in pain relief but in using the words healing if you don't have data. Relief is measureable yes, but its also very subjective to the person. Take in consideration Chiropractors (citychiropractor.com) or Magnetic Physiotherapists (magneticphysiotherapy.com) - these servi...
Sure, there are all kinds of agencies you can hire. But outsourcing won't help if you're unsure what you're looking for. You say that your biggest difficulty has been to tap into the customer desire. Is that because you're unsure what the customer desires are, or because you don't know what kind ...
I have no experience in this other than the fact that I have done some research regarding the launch of a iPhone app for a previous employer. But seeing as no-one has answered yet I thought I'd point you to this: http://advertising.apple.com/promote/ I know nothing about the effectiveness of th...
aaah. I know your struggles. I have a dating app :) At first we would get flagged and it was profoundly frustrating. What we did after was strictly a content marketing strategy with banner ads to download the application in each post and started seeing subscribers and downloads. Have you tried m...
I see many great ideas here and strongly agree Facebook is a great avenue. Outside of all the "Online" answers I'd also suggest forming partnerships with other businesses in your local market that work with a similar audience. Do an open-house together, referral agreement or other simple partne...
[Source: I founded isocket, a 'thought leader' ad tech startup] Allow me to try and demystify that Luma Partners graph that you linked to. It's a great graph and Terry has done a good job building it, but it strikes fear into new people like you - and sometimes, like any data source, it can be ...
You're best bet is to find out who's behind some of the campaigns you love.