I agree with Joseph: an objective assessment from a professional will provide the balanced insight you're looking for. You can accomplish that very inexpensively with a Clarity call ... or a couple of calls to different experts. Here are some of the things we'd want to know (and which you can as...
Questions you should think about (assuming you have existing customers) * Can you run these case-studies past your existing customers' buyers to see what you're missing? Basically why is a use-case, whitepaper not convincing enough? * Can you get prospects to talk to existing customers or do a w...
Selling to enterprise customers is about demonstrating value while reducing risk. You will need to show irrefutable proof that your solution will address a pain - ideally, one that is both urgent and important (Eisenhower matrix/Covey). The best way is to point to tangible examples of where you h...
Rental businesses are way different from sales businesses. Most entrepreneurs think all eCommerce solutions can be used to develop a rental marketplace, but the requirements to develop one are way different. To elaborate, rental orders are simply more complex than sales orders. For example, the...
I've done both of these when I was fishing for SaaS business opportunities. To narrow down the niche market, identify the key departments, type of problem, and industry verticals of target companies. The users of your solution would benefit either from $$$ or productivity point of view. Then to...
This is hard to answer without knowing the size of company you are targeting...
Someone else creates the design and physical products, correct? In that case, your main challenges are (A) identifying customers (B) convincing them to give you a chance (C) keeping them happy with good customer service When it comes to (A), you should probably be knocking on a lot of doors. ...
My first startup was exactly in this space. We topped out at $500K/year before the 2009 recession trashed our client roster. I'd be happy to discuss what worked for us.
Hi Peter, one key pointer that I always offer my clients working in HubSpot is to remember that the platform is very flexible. This means that there are many different ways to set up your programs and accomplish your tasks. Once you remember that, it's important to establish your business rules a...
How to sell to retailers? As a former Retail Buyer from Target, here's my suggestion. You need to first ready your sales communication and materials to explain how 1) You will drive sales at their stores (best told through sales traction and history in comparable or slightly smaller retailers tha...