One of the biggest challenges for new or growing brands when approaching multi brands (whether on or offline) is convincing the retailer of the following: a) You can delivery the product as promised b) It will sell and do so at an acceptable margin c) That you can find a way to cover them if b) f...
Hey, I am CEO @ Incredo (www.incredo.co) and we do app marketing for start-ups Assuming you have already on Google Play or Appstore you may consider submitting your app to other marketplaces as well. There are various other app stores on the online market where you can upload your app. Acco...
Think about how other low cost offerings emphasize the discount level. Fiverr, for one. Cheap is a ticket to failure. For many, cheap means "easily breakable, unreliable junk." Although Google guards the information with its life, I also suspect that Google devalues the word cheap from an SEO...
Hi there.... I am not a media giant or PR person but I do know social impact and my guess if this guy has really great story to tell, you'd be able to find resonators with a large audience simply by cherry picking the right groups with whom to share his story. It's like any sales, really. Find t...
I think you'd have a good market if you started with hotels like Ace, etc. who want to be trendy and using local consumer brands. There are probably several ways to monetize this. 1) Work with the hospitality companies to curate the brands that they want to represent their company. You can cha...
1. Organic traffic through great content. 2. Classic (but targeted) paid online marketing - Facebook, Google etc - depending on your target market (this method will be tough/expensive because you're competing against the bigger players who have huge budgets - so it's less advised) 3. Endorsement...
The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...
I'd recommend talking to a business consultant or coach, preferably someone with experience in your industry. As someone outside your industry, I would recommend that you think more about how you can consolidate into fewer brands. Managing five brands means splitting your resources, time and mone...
Building a brand takes more than a logo. With that said, consistency is key for obtaining a competitive advantage that speaks to your market for longer. I would recommend against using different styles and colors for various purposes and instead maybe avoid using in lieu of the logo use maybe ins...
The most powerful element of your brand in the early-stage of your startup is your reputation. Every interaction you have can positively build (or negatively impact) your brand. This can't be bought, but can be easily lost. Common ways I've seen start-ups lose their reputation early: 1) Not l...