Fashion is not about flashy outfits or buying expensive jewelry and makeup sets. Rather, it is an absolute term that indicates that people have different perceptions of fashion. This is why there are so many reasons why fashion is important. It not only makes you look good but also defines your p...
Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"---...
First things first - you have 2 ways to monetise. 1 - build an audience 2 - get paid to write (not necessarily on your site). 1 - How to get readers and build an audience If you have an audience then advertisers will pay to promote to your audience. It's important that you ensure your audienc...
I've had a bunch of my own 'maker' / hacker projects publicized. Here's what I suggest: 1) Write up a project and suggest it to Make Magazine (http://makezine.com/) 2) Tell hobby electronic supply shops about it to see if they want to stock it (e.g. https://www.sparkfun.com/ https://www.ada...
Are some of your friends online marketing experts? Do they study the trends and understand the dynamics of content creation? I am guessing your friends read a ton of fashion blogs, they just don't know it. The short version of the advice would be: use your WordPress blog as the hub of your enti...
Hey! The first thing that you should consider when trying to rebrand is identify your market's most common objections. Why are consumers hesitant to purchase second hand clothing? Once you've identified these problem factors, you can start developing a strong marketing strategy. For example,...
What you are seeing is a pattern for a business that is experiencing a cash flow issue and ultimately will go out of business as suppliers will move them to prepayment or COD. One solution to protect your business is to accept a credit card for payment of the invoice within 7 days and let them m...
I highly recommend reading the book "Blue Ocean Strategy" that is the best and simplest way to map out the landscape of the marketplace and identify opportunities or methods of differentiation. If you don't have time to read the book I'm sure there videos out there summarizing and explaining the...
Angel.co and gust.com are two places to start. I would also buy premium access to matermark.com provides a full list of Venture Capitalist by sector who has invested in what and what are their portfolios composed of
Team is more important than the startup itself. Investors prefer invest in the Jockey over the Horse. There may be n number of reasons for not getting through the funding rounds. If your startup is able to provide 10x return I can invest straight away. However, I will look at the team first and f...