Don't focus on the quantity but in the value you provide. Numbers ca confuse you to think you have "high demand" in beta, to later launch and fall short. Or launch with no beta traction to later find your core users and go viral. The metric is not in the numbers but in the value you provide. As ...
Hello, I myself do not have much hands on experience with growth hacking , but I can offer some thoughts on the subject. I'm not quite sure what you're looking for in terms of your question though? Are you looking for ideas or methods for growth using the growth hacker mentality for local brick a...
Hello, growth hacking can be applied to offline businesses and services too. There are a lot of businesses dealing with offline products that have used growth hacking to multiple sales and profits. SquattyPotty is one such brand. A lot of growth hacks nowadays use digital channels but depending...
I very rarely recommend display ads for user acquisition (and I'd be hesitant to call this a growth hack!), but because your product is very visual in nature and you're targeting users of one specific site, it might be worth testing an ad campaign through the Google Display Network, using managed...
The biggest mistake I see startups make is attempting to scale a product before validating the direction that their customers want it to go. You'll see companies validate pre-launch via closed beta testing, crowdfunding, or building landing pages and testing everything from messaging to price po...
Question ... If the lower end of the retail price range for your jewelry is $100, why would you be giving away $50 in cash? Presumably, the margin on a $100 piece of jewelry is such that its wholesale cost is roughly comparable to that $50 in cash. So if the choice is between giving away $50 i...
I can immediately think of several NYC-specific hacks. For instance, some that would be immediately deployable in Jackson Heights, Queens. I've lived in Brooklyn NY for over 10 years, and I had South Asian roommates for 6 years (college and after), which has led to having many South Asians in m...
Are you looking at this subject from a marketing or management of growth point of view? In other words are you asking how to grow or how to manage and track growth? Michael michaelirvin.net
Obviously, they do the fundamentals well. Good brand. Good experience. Good word of mouth. Good PR. Etc. Etc. But after my interview with Ryan Graves, the head of Global Operations at Uber (https://www.growthhacker.tv/ryan-graves), it became clear that they are operationally advanced and this is...
So two things. 1) Growth Hacks only work if there not over used, so it's in no ones best interest to share them until they are saturated (ex: Emailing listings on Craigslist a la AirBNB). 2) The best growth opportunities come from the product, and after product market fix. So, with those 2 thin...