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I would focus on getting the consumer MVP done. Sounds like you already have conducted some interviews for the other two segments. If that is the case, then focus on developing a story highlighting the pain points and benefits for the payers and health system based on the interviews you have cond...

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Happy New Year (2020) ! Do Feel (Perfectly) Free to Contact Me ; for a (Legally-Compliant) Digital Clinical Marketing Plan. Sincerely , Professor Obi

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You're throwing the word strategy too much I think and referring to it wrong. -Wordpress is a great platform to create websites, and is hardly a negative as far as SEO goes. Although it is a good thing that you realize the possible implications and postponed development until you have a plan in ...

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YOU ARE ASKING THE WRONG DAMN QUESTION.... Who cares if anyone here thinks you can make it. Do you think you can make it? More importantly -- do you have the guts to create something that is memorable in a space that has seen enough start-ups angling for consumer attention. Fair enough?

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Without more information it's not easy to answer your question, but I'll give it a fighting try :) The health insurance industry is a commodity industry, they sell the same things at around the same prices and every little competitive edge is something they hang on to dearly. It's not surprising...

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Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift. The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coa...

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Here's my rule for numbers. 100 target customers that I've done customer discovery interviews with. 10 customers (who've paid / given me money) 25 who are active beta testers. I usually use that order of things as well. I like to get early adopters to give me money to validate their feedback, t...

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I consulted with someone in this space. He was extremely knowledgeable and could answer questions quite professionally. It was my recommendation for him to focus on speaking engagements. Many groups are looking for people to come in and speak. If you are experienced in, and knowledgeable about, ...

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It sounds like you're in a tough spot, and it's understandable to feel overwhelmed given the situation. The IB program offers great benefits, but your well-being is most important. Here are some things to consider as you make your decision: talk to someone before making any decisions, talk to a s...

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