Captain Obvious: "Meet the KPIs." In addition: - don't give them the secret sauce, what makes you "you" - do things they don't want to do - demonstrate positive ROI. Keep the details of your technical expertise, how you do what you do, to yourself. That way they won't be able to simply hire ...
Business scaling these days is tough but you should be happy to know you are in the right direction. From my understanding, you want to transition from being an offline heavy equipment rental business to a well renowned and recognized brand. However, in the online space, you will also be competin...
At ShopLocket, we deal with a lot of crowdfunding alumni like InteraXon, Nomiku and PopSLATE (among others). Through talking with them and through other hardware entrepreneurs in our Blueprint series (www.shoplocket.com/blueprint), we've uncovered a lot of great tips and tricks that I haven't see...
I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many...
That depends on how differentiated you are from existing products and if having your product next to a dozen competitors on a shelf will help sell it. Do customers need to touch it to see why it's different/better? If not, brick-and-mortar might not be necessary, at least initially. Warby Parke...
Hi, Allan here. I have been leading our market research team for the last 3 years. I would say that market research is very essential in setting up your business. You need to know the demographics, people flow, availability of physical location, etc. I want to help you further so please let me ...
Have a product that users / customer are using and continue to use. The goal is to derisk the opportunity for investors and the biggest risk is that you'll build something that nobody wants. Once you have that, then try and find a big enough market and opportunity that justifies a venture inves...
No there is not such Guide, because it will be a 300 page manual. Your best bet is to pay a consultant who specialize in that area of business or at the very least find someone doing what you're doing and pay them to build you one.
There's obviously no way to ensure a sale through, but to increase the chance of sale through as much as possible would involve using a combination of several known marketing/psychological techniques. Some of these would require for you to have some control over the text of the mail sent. However...