Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"---...
Is it based on the tech on their website, or is it private tech? I have experience identifying IBM ODM users, which is not public, and identifying sites. IF IT'S A WEBSITE: What technologies specifically indicate a good fit company? Azure? .NET? etc. Let me know in a private message. Onc...
The perfect strategy is to show your client what their benefit and return on investment would be on this specific advertisement. This is what they are looking for from your pitch. It is great if you show them a positive benefit that they will receive from the advertisement. An example would be a ...
This is the kind of question I usually get by most of my clients and love the opportunity to help with a few ideas. Since you are planning to offer the spaces mainly for art events, meetings and popup shops, you are mainly targeting locals rather than tourists in the first place. So I would focus...
You have asked the golden question. As a business banker, we all struggle with getting deposits. Going after key industries (escrow companies, property management, HOA's, etc) will help in this. However, there are many options to help get deposits. I'd be happy to hop on a call and talk about thi...
The best way to launch a product is to start promoting it before you release it on the market. Your strategy also should depend of how are you going to sell the product: online or in store. Lead all of your marketing activities must lead to your website. Here are some of the things you can do:...
My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads. Some of the ways P...
Sale and promote luxury services can be done effectively but you must understand the marketplace properly. Advertising for luxury brands tends to focus on, well, luxury. Whether you are storyboarding a TV spot or building out an ad group in Google Ads, your target audience needs to feel as though...
I've been helping companies market to Spanish speakers for over 5 years. As with most questions that stretch across borders and cultures, the answer is, "it depends". Here are some of the factors at play: 1) US Hispanics are over 80% of Mexican descent, meaning that as a general practice, your...
The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product i...