hi, start from the issue you want to solve or need you want to fulfill. Then find a consumer for whom the issue or need is really important and/or urgent. Take Uber, the issue they solve is helping people to go from place A to place B. This is important for many segments: - Business people - Peop...
It depends on exactly what your situation is. Anyone who offers you a one-size-fits-all "solution" is just blowing smoke and will make you lose a lot of money. Even two companies in the same industry will have a different "best way" to improve their marketing. Remember, marketing is an INVES...
They've kept it simple, you don't need to fill up sign up forms and remember your user name. Your GSM SIM card is your identity. Secondly, they tightly focused on SMS market. Didn't go for multi party video conferencing, screen sharing, and other seemingly cool stuff.
Businesses are valued as a function of their cash flow. In a contract service business, the cash flow can be tied to the contracts that are in place. Here is the problem, if the contracts don't go very far into the future, then you won't get a very high multiple of cash flow as a business valuati...
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Typically these types of partnerships have detailed contracts that lay our which party is responsible for paying out any kind of competition winnings. There could be all kinds of goods/services trading places between the companies so it isn't as clear as "Company B always pays". You would need to...
I have a book on Amazon that may help guide you, "Time To Talk". There is a chapter in it that talks about the different businesses that you can do online with little to no overhead cost. Almost everything (no matter what it has been in the past) is transitioning to online so really the sky is ...
This is a tricky question and a bit hard to follow, just FYI. My first thought, and I apologize if it sounds rude in any way, is that if you are a lead generation service or can do that, wouldn't you be able to do that for yourself? I am a 10 year veteran marketer and constantly face newbies wh...
The key to understanding if you are going in the right direction from a product standpoint is to get it in front of users - so if you haven't let some of your potential end users spend time with the product, or at least put the concept in front of them to solicit feedback - that would be priority...
I reviewed some of your videos and they are impressive. First of all, I would like to know why you think times are changing since SEO and PPC are still million-dollar strategies for lots of B2B companies if everything is done well. CMOs and marketing directors ---- you can reach them on websites...