Start by interviewing people who do have experience in the field and determining to what extent they feel the pain for the problem you're solving. Your biggest risk with an idea where you don't have domain expertise in is that you're solving a problem that doesn't need solving. If after speakin...
I would really need to see the ads that you're selling to be able to suggest what method to scale them with... but you hit the nail on the head...You have two options really...building internal sales processes or going through an agency. Usually companies go through an agency first, to get profes...
Hey, I'm a conversion optimization consultant so I can offer some help here. Whether a conversion rate is "good" or not is a relative measure. If you run a test and get it to 35% from 26%, that's good! If if go from 26% to 10%, then you know you could be doing better. Comparing your conversion r...
Beauty isn't my field -- not the cosmetic / fashion variety, anyway. But I see companies from other industries eager to pay bloggers for advertorials. So I assume that the same demand exists in the industry you're examining. I'd also imagine that such a database would make the process of conne...
This is a great question. I have worked with many people in this industry such as virtual assistances and gig workers. I suggest vetting the prospects and making sure they are able to complete the task at hand. Always check references as well as prior jobs that they have done in the past. Id woul...
Personalizing digital marketing campaigns is an essential strategy for connecting with individual customers and segments of your target audience. Here are some ways to personalize your campaigns: Collect data on your audience: Use data from website analytics, social media engagement, and cus...
It does violate the TOS for most social sites and PPC advertisers. Additionally, you're not doing your end customers any favors because you are selling them access to crap contacts who are not necessarily interested in their product. Don't do it. Build your own targeted list of 1000 legitimatel...
Well done! You now realize that it is not the idea alone that matters. Too many would-be entrepreneurs miss this understanding. Marketing is an art when done correctly. It must be rooted in the 4Ps as we say, but it MUST be uniquely inspired by the goods and/or services that need to be "Crossin...