Yes, a small % of people will take advantage of it, but the increase in sales you'll have due to the money back guarantee will more than make up for those cheaters. Note: Don't make it 100% incredibly easy for people to get their money back. Require them to at least write to you about what they ...
Hi- This might not be the most popular answer, but I love going with social data in a situation like this. Tools like BuzzSumo, FollowerWonk and Affinio are all ripe with data that can tell you who is active in the space associated with different keywords, topics, etc. That is a general answer...
Great question. One way to get the word out is to partner with site owners who may be interested in partnering with you. See what you can do for them first to help cross promote. If you are selling, for example Christmas cards, you may want to partner with a site that sell Christmas cookies, or h...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
I love this! So I am a marketer by trade, web developer and MBA. I don't know about getting users being the main issue. Consider things such as your target market, often times businesses i work with strive and invest in one group to only reach marginal success, then after some evaluation and pi...
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I've led Marketing as VP/Marketing or CMO for multiple firms and have been tasked with gaining paid subscriber. Some of the best advice I've found comes from a great book called "Traction" by Gabriel Weinberg and Justin Mares. The entire book is dedicated to answering your question in detail - an...
Unfortunately all the numbers are off. Content builds on itself in an accumulative fashion. Much of it is unquantifiable, but the success comes as breakthrough success after building your authority over time (atleast 18 months of consistent publishing content.) Those 1000 monthly visitors shoul...
Hello! First some questions. Are you working in a specific local market? What have you done to attract clients in the past? How did it work? Do you have a client base now? Have you tried any referral marketing at all? What are you teaching?
Great question. Hi! My name is Humberto Valle, I'm an MBA growth strategist coach with years and exceptional experience. Your dilemma is not necessarily pricing, Airbnb might be a good place to belong but also consider that your ideal companies won't necessarily be looking for a nightly deal. E...