Totally agree with Andy's answer. But I just went to your site and I think you should really optimize your sign-up flow before spending any money or effort to acquire customers. Your current multi-step process and required information is far too cumbersome to efficiently acquire sign-ups. I wo...
Social media, at times, could get tricky to understand. That's where you need an expert advisor to help you leverage social media, making most out of time and capital investment. Even tagged as social, no two social media platforms are same and likewise varies their usage for specific business ob...
The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impac...
Ideally these days you want to manufacturer and sell your own products. While I don't want to say the drop-ship model is dead yet, it is definitely dying. Selling someone else's products has become much more difficult and risky for a number of reasons: 1. Amazon - they can decide to sell the p...
You know I have never come across such tools. I did get a chance to work with an entrepreneur who has ADHD, I served as his business adviser. Our setup was that he did not spend time on things unless we talked about it first and I held him to super tight schedules. It workout great! His tool sale...
I would really need to see the ads that you're selling to be able to suggest what method to scale them with... but you hit the nail on the head...You have two options really...building internal sales processes or going through an agency. Usually companies go through an agency first, to get profes...
I've attended this class in-person and the video version of Michael Dearing's class on pricing is great. You can see it here: http://vimeopro.com/harrisonmetalshorts/pricing If you haven't already done so, I'd carefully study the effectiveness and uptake of "premium" services already offered by...
I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
It may be your messaging. Do you have current clients? If so, ask them what they like about working with you. That is the message you should use to go to the market. I have several clients where I gave them that challenge, go ask your best clients why they work with you. When they heard the me...