here is my simple advice which should save you a lot of time and money. your journey should start identifying whether or not you have a problem worth solving. Most of your issues, assumptions, solution you put forward is irrelevant until you have done this. Don't get me wrong, your idea is sound...
There are a number of best practices -- and, generally, they are universal regardless of your product or service. The one that I would stress above all others is: Understand Your Customer. That is, resist the temptation to "jump in and build something", take some time to interview prospective c...
Great question, I have launched a few digital products and have helped others do the same. The steps can be as simple as: Setup a PayPal link and send it out to people or can involve complex applications. Without knowing the exact nature of the product or service in mind here are some general st...
This is a difficult question to answer without a lot more info, but I'll share some high-level strategy. 1) Develop your ICP (Ideal Customer Profile) in your new markets. Until you do this, you're just "doing stuff" without clear direction. 2) Identify the likely decision-makers in your market....
Setup a content rich blog about the tech. Monetize via on page ads selling your device. Buy traffic from Gemini + Outbrain + Taboola to your site. Also, buy display ads through Taboola + other Ad Networks to place on sites to sell your product. Build a mailing list of opt-ins off your site. ...
This company is local to me and I have heard a lot of good things from them in the startup communities here. http://tealium.com/
Do pro-bono work with brands and influencers locally. You have to figure out your angle (and maybe you have) But I personally would begin to network with small businesses in the area who have worked with influencers. I would go in an say that I want to enhance the work that's being done with i...
Value based pricing is neither about being cheap, nor about the kind of product/service. The value potential of $3.99 will depend upon the quality of output that the product/service provides, irrespective of the categories mentioned by you. Ideal way should be to benchmark your product/service co...
You missed the opportunity to try and describe your service here, I wonder if you're generally missing the ability to effectively describe what you do to who you think is your customer? Strategy is simple. Tactics and implementation are where wins and losses are made. By "the brand connectin...
I worked for a small logistics company that was developing a proprietary database which was to be packaged like a product. So as the head of HR I ended up doing the research on Trademarks & Patenting. To answer your question if you have a unique product or a unique take on a product you SHOULD p...