10% of the total monthly sales churning on an absolute basis is near fatal. That means that within 5 months, you have 50% absolute churn per year, which reveals fundamental flaws with the service itself. Anything above small single digit churn is telling you and your team that customers are not...
Here are some tips: 1) Start with a short 1 sentence intro. 2) Get right to the point quickly in a clear and easy to understand way. Eliminate all long winded and/or confusing language. 3) Most people will be very wary of clicking links in a cold-call email. Partially because it would take tim...
This is a poor way of trying to sell SaaS products and other software. Unfortunately, it's also the ONLY way most people in the field know how to do it. I've written several times about the reasons demos fail to sell. Here are the links: http://www.salestactics.org/why-demos-fail-to-sell/ htt...
I can't get you there, since lead gen isn't a service I myself offer; but I can point you in the right direction. Much of my work involves looking at online search traffic patterns and putting myself in the shoes of various kinds of corporate clients / customer demographics. Brainstorming shoul...
There are no real "hacks" to reaching customers. It's just a bunch of hard work -- in 4 real steps: 1. Strategy -- identify what makes you unique / how you drive unique value to that "dream client" 2. Process -- put in place the steps to email / call / connect with them 3. Tools -- use smart to...
Generally speaking - having access to more capital is a good thing - particularly when you aren't hemorrhaging equity to get access. Have you talked to the bank about closing on your "need" amount, and having them convert the remainder into a line of credit? Beyond that - this really comes dow...
This depends on the type of functionality you need in your app. Web apps can't implement the full suite of functionality that would be available to a native app, although they are getting closer to that capability. If the functionality that you need can be achieved with a web app, and if you ca...
Good question Brian. I am always a fan of a free trials or even better, the free tier. The later you have to watch out as you could be stuck a situation where you can't convert people to the higher tiers, but all in all what you are trying to do is show people the value your product provides and ...
SaaS is the way everyone seems to be going these days, as it is a huge revenue producer for software vendors. Why make $50 once when you can instead milk someone for $10/month for life? As a holder of multiple desktop licenses for products like Quickbooks, Photoshop, etc I can say that I HATE w...
A reseller typically purchases the SaaS at a discounted price and bill their client directly. I've seen reseller discounts range between 10% and 50%. The discount should be competitive with your industry, and allow a reasonable ROI for resellers. The reseller discount is typically for the life o...