Make sure your long term strategy is tied into your short terms tactics. Tactic - method or technique to achieve a immediate short term gain, run ads, sales calls etc. Strategy- A carefully defined detailed plan to achieve a long term goal. The overall position you would like to achieve. So ...
The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product i...
Well, lets work backwards: Structure is pretty simple: 4 year vest, 1 year cliff, for a percentage of the company that will match their commitment and unique contribution to the success of the venture. Running it by them is pretty simple: Tell everyone you can about the problem, the assumption...
To formulate a strategy that is a match for the outcome you are trying to accomplish we would have to further understand your business model, the issues you are encountering, and many other business specific questions. I would love to help and talk further about this.
I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...
I can appreciate the goal, but you should be aware that anything like this is just going to be a starting point. Every company has different marketing needs. Industry alone isn't the only variable. Geographic location, price points, market position, existing customer base, and many more variables...
From my experience it is best to assemble a sales team and make them do some cold calling. I believe that speaking to start-ups personally will gain you more companies to post jobs on your platform. I would also advise you to go on LinkdIn and look around the job listings there to see which com...
Do you mean the marketing of such a service? Or the fulfillment process itself? (Yes, to both.) You'll probably benefit from looking up some Michael Gerber / EMyth content. Essentially, you can systemize your process, while retaining the "secret sauce" that makes what you do special. You just...
Hey Lucas, I've been selling technology solutions for 6+ years now and one of the companies I worked with, Visually, sold animations/short form videos to content creators and companies. After taking a look at your website, I already see one marketing method that does not cost too much money for...
Hi This is a classic market place SaaS (Software as a Service) and the classic answer for getting both sides is quality content, quality marketing, and word of mouth (which you'll get once you provide quality service). The key issue, BEFORE you think about how to get them to your platform is to ...