I echo the answers already given - but add that the skills in most short supply today are an understanding of data and analytics and how to tie these into the customer journey. Educate yourself using Avinask Kaushik's blog and newsletter. He wrote this blog post and it's invaluable as a starter...
There are various methods of idea validation. I am listing the ways that are suitable in your case: 1. Run a Survey: You can ask the customers of the electricity company to fill up the survey form with questions like - whether they will use your service or not? How may they are willing to pay to...
While you can be successful doing business online without SEO--or even a website for that matter--there will always be limits to what you can achieve. SEO is nothing more than the act of marketing your website so searchers can find you. Today's SEO encompass many other aspects of digital marketin...
By far, it is managing cash flow. You need to be VERY good at it. There is an extremely fine balance between the speed you can invest and the speed at which you get new customers (i.e. revenue). And it is very easy to tip it of one way or another. If you are too risk averse, you will not invest...
It always starts with the list. You mention 'non opt-in' lists, which is certainly more troublesome than any domain name. Your best course of action is to get a new domain, re-confirm the lists you have (requiring the subscriber to click through in order to stay on), and only accept confirmed op...
IT services are a commodity industry. The formula for winning comes down to two things: Differentiation and Relationships. You can differentiate your IT company by making life easier for those who work with you. For example, consider a monthly fixed price contract regardless of how much (or li...
I'd recommend that you build out a range of packages with different deliverables for clients. Price them based on what you want to make per hour times the amount of time it will take you to create each deliverable (don't forget to build in time you'll spend meeting or communicating with the clie...
If you are US based, there are some nonprofit organizations that can help you connect with the right people. Two off the top of my head are: SCORE (https://www.score.org/) and SBDC (http://americassbdc.org/). Uncle Sam loves small business because they help build roads and stuff so this advice i...
Is it based on the tech on their website, or is it private tech? I have experience identifying IBM ODM users, which is not public, and identifying sites. IF IT'S A WEBSITE: What technologies specifically indicate a good fit company? Azure? .NET? etc. Let me know in a private message. Onc...
So the real issue isn't whether a marketing person should come from sales - it's whether the marketing person understands that their job is to actually help sell things. My definition of marketing is "profitably solving customer problems" so - baked in there - is understanding the customer and ge...