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All startup financial projections are based on a few key assumptions about how we feel the business will perform. In this article, we're going to explain what key assumptions drive our financial forecasts and how to adjust them to create a financial model that works.

Assumptions are the raw materials that make up our financial statements and tell us whether we're headed toward gross profit or total disaster! Here, we'll be taking a beginning inventory of the 3 most important financial assumptions that tend to drive most startup company projections.

For some Founders, when they experience failure, they immediately think that it’s the end. But failure has always been a part of the process and it will teach us valuable lessons along the way.

Making prototypes in China is a cost-effective way to test your product idea before selling it to consumers. In this article, we will explore the steps needed to create a prototype in China with advice from members of the Startups.com community.

How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute. In this section of our Equity Series, we cover how to manage startup equity so it's fair for everyone.

In this section of our Equity Series, we're going to cover two types of Startup Stock Options — Traditional Employee Stock Options and what is known as Phantom Equity Grants which have some of the benefits of equity stock options without having to give away actual equity.

Founder equity splits rarely turn out to be what we hoped they would be after Year 1. In this section of our Equity Series, we discuss how equity splits change over time, and what that means for your startup.

In this section of our Funding Series, we'll look at 6 assets a successful business will use to raise funds and then go a bit deeper into some pitch deck examples and some key points that will help you raise money from prospective investors.

A comprehensive guide to business loan options available specifically for women including government and private sector financing options to help female entrepreneurs get their company off the ground.

A comprehensive, step-by-step guide - complete with real examples - on writing a business plan with just the right amount of panache to catch an investor's attention and serve as a guiding star for your business.