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Assumptions are the raw materials that make up our financial statements and tell us whether we're headed toward gross profit or total disaster! Here, we'll be taking a beginning inventory of the 3 most important financial assumptions that tend to drive most startup company projections.

In this section of our Idea Validation Series, we cover how to use customer discovery as a methodical approach to ensure the product idea you’ve identified aligns with what potential customers actually want at a price they are willing to pay.

Idea Validation should always be the first step for every Founder who is considering pursuing a startup idea. In this section of our Idea Validation Series, we discuss how to take an "interesting idea" toward a final product.

How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute. In this section of our Equity Series, we cover how to manage startup equity so it's fair for everyone.

There are lots of really bad ways to ask for capital for your business and a few good ones. In this section of our Funding series, we are going to focus on the good ways to ask for capital that will spark interest from investors!

In this section of our Funding Series, we will show you how to use customer segmentation to improve customer service, customer experience, customer relationships, customer retention, and customer feedback.

A good Operating Model focuses on showing that you’ve thought carefully about how your processes will handle critical costs and streamline operations across business units. In this section of our Funding Series, we cover everything you need in your Operating Model.

Sometimes companies have employees who suddenly start performing poorly. What could be the reason? Whenever there are small problems, there must be a root cause of why it’s happening, so it’s up to the Founders to identify what’s causing it.

The Market Size explains just how much potential for growth your startup has. Investors want to know you're solving a painful problem in a giant market. In this section of our Funding Series, we are going to unpack how to go about estimating and presenting market size.

There are many different areas of startup funding to understand before diving into a funding round. In this article, we hope to demystify how much equity should be given away in a seed round and instill confidence in startups embarking on their early funding rounds.