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Not necessarily, if your app can potentially serve different markets with different demographics, it may be beneficial to market to each market individually. Since app interface often serves as a marketing tool, it is important that it resonates with its target audience. This means having a diffe...

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Disclaimer: my business is based in the U.S. with little experience in the UK and EU. But I'm inclined to believe that if you are the entity legally importing the merchandise, you pay VAT. Your client would pay VAT only if the import documents list their name as the consignee. If you only wanted ...

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Copyright law varies from country to country, but the best way recognized by everyone is to sign a contract that includes what will be used from the party that will provide you with the statistics.

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Great questions. Getting your foot in the door with large brands is usually not an easy task. You can try to find a link to a partnership page on their website and fill out the necessary information, but that is not always fruitful. I would try that as a start. From there, you can look up the co...

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Does it need to be in metal for a prototype? If not, do a 3d printed model and, if needed, wrap it in metal sheet/foil. There is no cheap way to do a production quality prototype.

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More or less correct that in raising seed, that most companies that successfully raise, fall into two camps: either a conceptual raise (with little to no evidence) or a traction-raise. The conceptual raise is almost always easier but puts most emphasis on the founder(s) which means that without ...

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I mentor startups on the application of product management processes to help them make better decisions. Before you try to do sales analysis and forecasting, you need to find out if your potential licensees see value in using your solution. The best way to do this is to talk to some of their pro...

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