First of all, what you have is a provisional patent **application**. For now, the provisional patent application is not publicly available. This can be a big advantage to you. You can use this time to improve your invention and file additional provisional applications. If you don't plan on making...
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is ...
Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"---...
here is my simple advice which should save you a lot of time and money. your journey should start identifying whether or not you have a problem worth solving. Most of your issues, assumptions, solution you put forward is irrelevant until you have done this. Don't get me wrong, your idea is sound...
Why are you adamant about press releases? They are by far the worst conversion rates {unless you're a household name like the post or fool} for businesses. For our evens we do sometimes send out PRs but locally only and to those writers we know. Which is key. Also making it easy for them to p...
If your product is truly better undercutting the undercutter is a good temporary marketing strategy. Just make sure your business can afford to do so. Their business model might allow them to simply charge less because of efficiency factors that you might have. Or your prices might simply be a ...
For me personally, no. However, what you really need is a larger data set. Gumroad just did a post on prices ending in "9": http://blog.gumroad.com/post/64417917582/a-penny-saved-psychological-pricing 37signals started with prices that ended in 9: http://37signals.com/svn/posts/1287-ask-37sign...
This is a broad question. You can gain customer loyalty and repeat patronage, but it takes much more than a marketing strategy. Customers want a positive experience, get a high-quality product/service, and pay a fair price. The customer experience starts at the first touch point and ends with the...
Either find a partner with money to help you out or use services like Kickstarter.com If it was me, I would first learn everything I need to know about launching a transactional website (if you are able to sell your product online and ship it ). Websites like Shopify.com make it possible for a...
We have been down the same road in the past for sure. Time and Time again. E-mail is a terrible strategy phone is always best. A great way to get a response is to text them if you have their mobile numbers. A great site for that is Twilio.com Also What does your caller ID read ie when you call do...