Say you are releasing one feature. Now imagine you release ten features at once, and you manage to introduce ten serious bugs. If that happens, you probably have more to worry about than your release strategy, but it illustrates the point. In agile software development, we often talk about the im...
Listen to my interview with exit strategist Jock Purtle of Digital Exits here (no opt-in, simple download): https://www.mediafire.com/file/ufbe877j6qupun6/JockPurtleInterview.mp3
I think it makes total sense. If you provide some standard dashboards with number of messages over time and similar, you can get everybody started. And it will give you a platform to interact with the subscribers. In my view, that is the cheapest and most low-risk way of developing it - to work w...
1. Before you dive into building out marketplace software you might find it easier to quickly test your MVP using a SaaS product like https://near-me.com/. I am NOT affiliated with them. But in a previous startup explored the marketplace concept. Spend 12K for a year on a SaaS product then spendi...
Hi, even if you hired a sales executive you would need to give them training on your product so they could effectively sell it. And even then the person would ideally need to know the best way to sell it, as not all sales executives are good at building the sales process itself. The idea thing f...
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is ...
I would focus on the problem you solve more than the "business model" per se. Unless you're talking specifically about how to make money. The problem with most startups is that they don't solve an actual specific problem. It's a mobile app for example that does something, but doesn't really ...
The marketing strategy should include identifying filmmakers and where they are so that you can make them aware of the app. This could include attending film festivals, looking at online film related groups and identifying ways to share the details and offer product presentations. For example, I ...
A couple of quick notes to add on top of some good answers: 1. Have you done any blogging / writing around the concept? If so make sure you have google analytics on your site and you have demographics functionality turned on. You will get some good high level demographic info on who is interes...
Read the book What Would Google Do?! Their business models peaked at the right times and their brand is sticky because the technologies work. They make the complicated world of information on internet simple to navigate. Like the Apple products, it is a tool that anyone can use and feel good...